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The beauty industry undergoes a transformation.
July 15, 2019
By: TOM BRANNA
Editor
China Beauty has much room to play with VR in retailing. Capitalizing on the growing momentum of AR, L’Oréal has just made another big move in digital retailing.Earlier this month, the company debuted its first virtually try-on app in WeChat, when the China’s most popular messaging app made the announcement to formally offer augmented reality (AR) features with its Mini Program. Powered by Modiface from L’Oreal, the mini program Official Giorgio Armani Beauty Boutique allows WeChat users to virt...
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